Pure Links are Discounted, Get Your Articles Out There!
Google made big changes to the ways their search results rank, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Let’s check out a few examples. In the very beginning, I didn’t know better, I started promote the keyword, lap links, it was old way of link building all the way, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? In fact the only thing matters here is content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, fathers day gift , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As far as SEO concerned, quality article marketing is much better than plain link building. Now imagine you have your own blog network, for instance camo blanket, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to share our love for creating and sharing quality content and not to worry about the ranking every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, like this steel tarps , good writing, interesting content, indexed and cached, this article is a good example of article marketing.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.