Short while ago google had changed their ranking algorithm, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, trailer winches, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, best smartphones , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As we can see, quality blog marketing is much better than plain link building. Now imagine you have your own blog network, for instance Hardware Shackle, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, let’s look at this one, wire fence grip , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.